Digital transformation stays on everybody’s thoughts. On this yr’s World Recruitment Insights and Knowledge (GRID) Business Developments Report, over 2,000 staffing professionals listed it as considered one of their prime priorities. However digital transformation is greater than only a buzzword – it’s the important thing to long-term, sustainable progress.
What does digital transformation appear like throughout the recruitment trade? In keeping with our respondents, staffing companies have a protracted approach to go on the subject of digitizing information, automating processes, and leveraging self-service expertise.
As these developments counsel, almost half of staffing companies are nonetheless within the early levels of tech adoption, and nearly an extra quarter don’t have any digital transformation technique in place. There’s an enormous alternative right here for companies that do put money into tech to achieve an edge over their rivals.
Let’s break down how digitization, automation, and self-service might help you stand out from the competitors and see progress for years to come back.
Whereas some could also be cautious of tech changing the human aspect of recruitment, if appropriately used, it ought to do something however. Leveraging expertise is a approach to amplify and nurture relationships with each candidates and purchasers.
Consider your ATS/CRM. Is it a graveyard filled with outdated and inaccurate info, or is it an lively repository of candidate and consumer particulars? By sustaining your database, you’ll be capable to see, for instance, how a candidate prefers to be contacted or how lengthy it’s been because you’ve made a placement with a consumer. Having a database as your single supply of fact is essential to making sure you may have the correct particulars to proceed constructing your relationships.
As 3DIQ Co-founder and COO Tim Walker famous in a current interview, “It’s important that if you’re partaking with candidates, otherwise you’re partaking with purchasers, that all of that info comes again into Bullhorn as a result of then you possibly can perceive what’s working and what’s not, and who’s performing and who’s not performing.”
As a substitute of taking on your valued interactions along with your community, recruitment automation offers constant touchpoints and reminders to make candidates really feel valued. Even an automatic “good luck” textual content on the morning of an interview goes a great distance. Billy Davis, Buyer Success Supervisor, Automation, AI, and Expertise Platform at Bullhorn, famous, “Recruiters that develop nice relationships and supply robust profession recommendation ought to embrace automation. Automation helps them do this with extra folks and amplify their affect.”
Maximizing recruiter effectivity
Embracing expertise additionally results in appreciable features in efficiencies for recruiters. By automating handbook duties, like cleansing up databases, sending reminders and check-ins, and setting notes and alerts, recruiters can achieve beneficial time again of their day. Bullhorn clients that use automation save, on common, three hours a day. Consider all of your group can do with that further time.
In a current case examine, Ascent Worldwide famous the features they noticed in recruiter efficiencies from implementing automation. They had been capable of save 15 hours of guide time per week. “All the pieces we’ve achieved with Bullhorn’s Automation instrument has been to permit folks extra time to concentrate on the standard of their gross sales course of, the standard of their conversations with candidates, and enhancing compliance,” mentioned Shayne Simpson, Managing Director at Ascent Worldwide Group.
Some companies take their digital transformation journey a step additional with self-service expertise. Instruments like chatbots and self-service calendars eradicate time-consuming backwards and forwards. As a substitute, candidates can begin job purposes, schedule conferences with recruiters, and entry key info all on their very own phrases, empowering them to take the reins of their recruitment journey.
This self-service expertise is an element and parcel of recent life – assume reserving dinner reservations to scheduling grocery deliveries – and recruitment ought to be no exception. “Having fun with a consumer-grade expertise all through the whole hiring journey has turn out to be simply as essential because the work itself,” mentioned Andre Mileti, Product Evangelist, Expertise Expertise at Bullhorn. Self-service tech communicates to your expertise pool that you could sustain with the fast-paced world wherein they reside.
Investing in tech isn’t simply an funding in your information and folks; it’s an funding in the way forward for your online business. Even amid rising financial uncertainty, now’s the time to lean on expertise to make sure continued progress, whether or not which means elevated income or improved candidate satisfaction.
Ascent Worldwide is already seeing a lift of their gross sales figures attributable to their funding. “That’s as a result of our consultants have time to headhunt somewhat than simply sending emails,” Simpson mentioned. They’re additionally seeing a rise of their five-star scores, because of the suggestions they’ve acquired via Web Promoter Survey (NPS) scores. Offering an excellent expertise ensures enterprise well being for years to come back: “Happy candidates ultimately turn out to be purchasers,” Simpson added.
The info displays these findings. Our Business Developments Report discovered that companies that reported income progress in 2022 had been twice as prone to cite digital transformation as a precedence and twice as prone to up investments in 2023, as in contrast to people who skilled flat progress.
To see long-term progress, present a top-tier expertise to candidates and purchasers, and empower your group to carry out at its greatest, the reply might lie in doubling down on digital transformation.
In search of extra insights on the developments shaping the staffing trade? Try the complete GRID 2023 Business Developments Report.