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Efficiently navigating the digital transformation journey


Successfully navigating the digital transformation journey with Mitesh Ashar from Bullhorn, and Blake Harris and Vinnie Devoe from Dexian.

The drive towards digital transformation within the staffing business continues to achieve velocity, with digitized information rapidly changing into the rule as a substitute of the exception. In our 2023 GRID Trade Traits Report, for the primary time, digital transformation got here in because the #2 general precedence among the many corporations surveyed. However our research additionally revealed that many corporations are nonetheless early of their adoption and struggling to implement automated processes to speed up their candidate and consumer engagement. 

So, what are the keys to a clean and profitable digital transformation? How do you determine priorities, handle change, and guarantee adoption? And the way do you keep away from getting derailed alongside the best way?

At Interact Boston 2023, Bullhorn’s Mitesh Ashar, EVP, Product & Operations, posed these and different questions to 2 leaders at IT {and professional} staffing firm Dexian (previously often called DISYS & Signature Consultants): Blake Harris, Vice President, Gross sales and Recruiting Operations, and Vinnie Devoe, Director of Enterprise Purposes.

Learn on for a recap of their dialog, and take a look at the Bullhorn Interact Content material Hub for extra from this 12 months’s occasion.

From consolidation to alignment 

In 2021, DISYS and Signature Consultants merged, changing into one of many largest IT {and professional} staffing and options corporations in america. Following the merger, the 2 corporations did a full analysis of their respective tech stacks, taking a look at overlaps and gaps, and guaranteeing that they’d the fitting instruments in place to fulfill their enterprise aims. The following step within the journey was to consolidate the 2 corporations’ methods—a significant endeavor.

Now, post-consolidation, with DISYS and Signature working beneath one roof as Dexian, the corporate is targeted on reaching alignment in its workflows and processes. That features trying on the total expertise journey throughout all events concerned: candidates, purchasers, and inside workers. As Devoe defined, “We’re figuring out the place the gaps are, after which we’ll begin taking a look at newer applied sciences that would enhance that have throughout the board.” 

Harris emphasised that all the modifications and enhancements the corporate is making are totally aligned with their enterprise priorities, as articulated by government management. So, when the sector requests new automations or options, her staff evaluates them via that lens. “Once you align to your organization’s priorities, every little thing falls into place,” Harris mentioned. “But when it’s one thing that’s going to take us sideways, we all know to not focus in that space.” 

Altering the sport with Bullhorn Automation

Lots of the enhancements Dexian has remodeled the last few years are the results of leveraging automation. Knowledge cleaning, together with closing out previous jobs, is one space the place automation has been extremely helpful. Now, when a job is getting previous, an e mail will routinely exit to the salesperson, alerting them that the job will likely be closed until they take motion. 

Automation has made a fair larger affect for the corporate on the nurturing and redeployment entrance. Now, the workflow routinely sends out reminders when job finish dates are approaching or when no one has been in contact with a candidate in a given period of time. “We’re continually staying forward of issues, so we will establish who’s eligible for redeployment and transfer them onto the fitting listing and get them their subsequent alternative,” mentioned Blake. Utilizing automation on this manner, the corporate was capable of drive its redeployment charge as much as 35% final 12 months.

Dexian has been capable of leverage different capabilities within the Bullhorn platform as effectively. One instance is customizing web page and subject interactions in order that customers are compelled to enter full and correct information and don’t need to be chased down for that data later. “Between Bullhorn Automation and the flexibility to construct your personal subject and web page interactions,” Devoe mentioned, “there actually isn’t something that we haven’t been capable of do.”

Driving adoption by beginning early

Even the neatest enhancements to your methods and workflows received’t repay if no one makes use of them. Managing change and driving adoption are at all times difficult, however the important thing, Harris and Devoe agree, is beginning on the prime: “We introduce the change to management first—that is the ‘what,’ that is the ‘why,’—and we get their buy-in,” Harris mentioned. “We want that as a result of it is going to go down from there to the sector.” She additionally emphasised the significance of pondering via the potential downstream results of any modifications and ensuring that each one related teams perceive what’s forward and the way it will have an effect on their work.

Dexian is lucky to have somebody in a devoted change administration position, and so they ensure that particular person is concerned as early as potential once they’re making modifications to workflows or implementing new options. Harris mentioned additionally they begin getting ready coaching supplies early within the course of, taking screenshots whereas nonetheless within the manufacturing atmosphere, and letting leaders see the coaching supplies first. From there, the change administration position is chargeable for ensuring the sector understands the modifications and is totally educated.

Harris additionally addressed one of many frequent questions staffing corporations have about coaching: how do you ensure that what workers be taught truly “sticks”? Having studying and growth staff, she mentioned, is a key a part of it. “[Our team] is all about how individuals be taught and what number of occasions they should see one thing or learn one thing and the completely different ways in which they digest it.” Offering coaching in a number of modalities is essential, each she and Devoe mentioned, since individuals be taught in several methods. Some would possibly desire watching movies or attending webinars, whereas others would possibly desire written directions or a job support they’ll print out and hold by their desk. 

Utilizing a roadmap to staying on monitor

For Dexian, the primary key to profitable digital transformation is having a plan—and sticking to it. It’s very fundamental, however having a expertise roadmap that aligns together with your firm priorities is vital,” mentioned Devoe. “You employ it for 3 issues: planning, prioritization, and communication.” The communication piece, he mentioned, is particularly essential. A roadmap permits him to point out each management and folks within the subject what’s on the docket and what the plan is for the subsequent two years, laying the groundwork for profitable adoption. 

Having a roadmap additionally helps groups keep disciplined alongside the best way. With clearly outlined objectives and a big-picture perspective, groups are much less prone to get slowed down by requests or distracted alongside the best way by the most recent and best factor to come back down the street. Harris suggested, “If it’s not on that roadmap, if it’s not aligned to your priorities, don’t get derailed.” 

On the identical time, Devoe identified, a roadmap is a dynamic doc. When new wants floor or priorities shift—as they inevitably do—the roadmap permits you to visualize what these modifications will appear like and the affect they are going to have on the plan as an entire.

Don’t get comfy

Dexian has made large strides in its digital transformation journey over the previous three years, laying the muse for extra enhancements going ahead. The following step for them will likely be studying extra about what’s accessible on the Bullhorn platform in addition to via the Market, then researching, demo-ing, choosing, and implementing the merchandise and instruments that serve their enterprise priorities. 

The important thing, Devoe says, is to maintain shifting ahead. His recommendation: “Don’t cease taking a look at what you’ll be able to change. Don’t get comfy. When you will have one thing good, you’ll be able to hold making it higher. If it’s actually vital for what you are promoting, at all times be trying to improve it.”

 

On the lookout for extra insights from Interact Boston 2023? Take a look at our Content material Hub for recaps, movies, and extra from this 12 months’s occasion.

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