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Monday, September 25, 2023

Every thing HR Must Know About Deepfake Know-how

wall art disorganized facial features like deepfake technology

Estimated studying time: 5 minutes

Simply in case you missed it, the web went wild a couple of weeks in the past when an image of Pope Francis sporting a white puffer jacket went viral. Individuals had been sharing the photograph with feedback about how fashionable the 86-year-old pontiff regarded. The issue was … the photograph was a pretend. 

We are able to all look again on that incident now and say to ourselves, “Oh yeah, I may inform it was pretend. I wished to only get in on the enjoyable.” And chances are you’ll or could not assume that’s okay. Nonetheless, it does increase questions on deepfake applied sciences and their potential affect on the enterprise world. In any case, we use worker pictures on ID badges, safety entry, and extra. 

To assist us perceive deepfake applied sciences and the way they could affect enterprise, I spoke with Mark Brady, VP of rising product at AU10TIX, a world expertise chief in id verification and administration options. AU10TIX was lately named finest identity-as-a-service platform within the 7th Annual FinTech Breakthrough Awards. 

Mark, thanks a lot for being right here. Let’s begin with a definition. What’s deepfake expertise?

Mark Brady AU10TIX headshot

[Brady] Deepfakes are counterfeit, manipulated pictures or audio of an individual, both residing or lifeless. They’re created utilizing highly effective deep studying applied sciences and may be extremely convincing. Over time, this expertise has advanced from a crude set {of professional} instruments to off-the-shelf packages, enabling fraudsters to supply convincing pictures even in real-time streaming movies. Deepfake backgrounds are additionally changing into more and more sensible – actions and gestures are uncannily sensible, and voices may be precisely morphed. 

What are the advantages and dangers of deepfake expertise?

[Brady] Usually when deepfake expertise is talked about, it’s in a destructive mild. Though there are quite a few dangers related to the expertise, there are additionally advantages. 


  • Training: The expertise can be utilized in academic settings to create simulations and coaching modules that simulate real-life situations.
  • Analysis: Deepfake expertise can be utilized in analysis to higher perceive human habits, language, and facial expressions.
  • Accessibility: We are able to additionally use deepfakes to help the disabled by creating sensible signal language movies, producing speech for individuals who are unable to talk, and so forth.


  • Misinformation: Deepfake expertise can be utilized to create pretend information or deceptive info, which may have severe penalties for people and society.
  • Privateness: The expertise may be utilized to violate individuals’s privateness by creating pretend movies or pictures that depict them in compromising or embarrassing conditions.
  • Fraud: Fraud may be dedicated by the creation of misleading video or audio recordings.

As a human sources skilled, I may see one of many dangers in deepfake expertise being the potential of having worker IDs/credentials duplicated. How prevalent is that this difficulty?

[Brady] With workplaces persevering with to permit ‘work at home’ flexibility, options that allow distant onboarding and enhanced safety when accessing firm web protocol (IP) are essential. These points are nonetheless high of thoughts as nicely, for instance: Microsoft surveyed 3,000 enterprises and located that 82% of individuals need a greater option to tackle these issues.

Many organizations see digital IDs and verifiable credentials (VC) as potential options for this difficulty, however knowledge retention tasks have delayed mass adoption.

Is there something that organizations can do to scale back the danger of deepfake id fraud? How does a verifiable credential work?

[Brady] At AU10TIX, we lately collaborated with Microsoft on a groundbreaking answer referred to as Reusable ID, which gives a promising strategy for HR departments. It introduces a reusable, unalterable digital credential that’s securely saved on the consumer’s system, offering a decentralized and tamper-proof answer. This native storage strategy goals to attenuate the danger of information breaches and unauthorized entry, because the credentials aren’t saved on a central server.

One notable benefit of AU10TIX Reusable ID is its utilization of superior synthetic intelligence (AI)-powered authentication and verification expertise. This expertise performs an important position in making certain the authenticity of the consumer’s id, making it more difficult for fraudsters to make use of deepfake strategies to confirm pretend identities.

Final query. And I wish to swap views. Up to now, we’ve been speaking about what organizations can do to guard themselves. For workers who may be reluctant to take part in one of these program, what can organizations say to encourage consumer adoption?

[Brady] It is not uncommon for workers to mistrust new expertise. Understandably, the considered a machine with the ability to acknowledge you may be nerve-wracking. It’s very important that organizations reassure their workers that the expertise shall be used ethically, and their privateness shall be safeguarded. It’s additionally a good suggestion to host coaching classes so that everybody can change into extra acquainted with the method.

AU10TIX logo

To encourage worker adoption, organizations can emphasize such advantages as how the expertise will help streamline and simplify numerous actions, like onboarding, accessing firm sources, and securing distant work. They may additionally give attention to how the expertise helps shield workers’ private info and prevents id theft and different types of fraud.

I wish to thank Mark for sharing his data and experience with us. If you wish to be taught extra about id verification expertise, AU10TIX has a weblog you may wish to take a look at

The expertise breakthroughs we’re seeing proper now with synthetic intelligence, chatbots, and the metaverse are very thrilling. The potential is great. However we have to stability our enthusiasm by understanding the danger. Taking a look at new developments – like deepfake expertise – from all views offers organizations the power to make good selections that may profit the enterprise.

Picture captured by Sharlyn Lauby whereas exploring the streets of Las Vegas, NV

The put up Every thing HR Must Know About Deepfake Know-how appeared first on hr bartender.

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