Extra Than a Pet marketing campaign will assist folks struggling to entry care for his or her pets

Folks have super love for his or her four-legged members of the family, and that human-animal bond transcends race, ethnicity, geography and socioeconomic standing. But thousands and thousands of pet homeowners battle to care for his or her pets attributable to a scarcity of entry to pet care.

The enjoyment, unconditional love and well being advantages of the human-animal bond are priceless, however the unhappy actuality is that thousands and thousands of pets within the U.S. live in poverty with their households. Rising inflation and systemic poverty have left many households struggling to entry important care and provides for his or her pets.

Nobody needs to be denied the chance to personal a pet …

… as a result of animals carry pleasure to our lives.

… as a result of animals enhance our psychological well being and assist maintain us lively.

… as a result of animals are a lot #MoreThanAPet!

Greater than 20 million pets stay with their homeowners in poverty throughout the U.S. To place it into perspective, this quantity is thrice larger than the variety of pets who enter shelters annually. Furthermore, 70% of those pets have by no means seen a veterinarian. Consequently, persons are usually compelled to decide on between assembly their very own wants and people of their pets. All too usually they lack any entry to veterinary care, pet-inclusive housing and different important assets reminiscent of pet meals and provides. We have now heard firsthand from numerous households that they’d somewhat skip a meal themselves than not be capable to care for his or her pets. Nobody ought to ever be on this place.

As a company devoted to the well-being of animals, we can not ignore this nationwide disaster. A key a part of our work is to realize fairness in entry to pet look after underserved communities. These efforts are lengthy overdue and mandatory to acknowledge the human in “humane.” By means of our Pets for Life and Rural Space Veterinary Providers applications, we’re making a world the place everybody can expertise the unconditional love and advantages of an animal companion, no matter their race, ethnicity, geography or socioeconomic standing.

Take Janis and her canine, Freeda, a poodle combine. Janis first obtained palliative and finish of life veterinary look after her senior Chihuahua, Child, by way of an area Pets for Life accomplice in Idaho, Higher Collectively Animal Alliance. Dropping Child was tough, however Janis discovered solace in having Freeda. Nonetheless, the required grooming for Freeda to remain wholesome was financially out of attain. Gaining access to veterinary care and grooming without charge has meant all the things to Janis. Janis shared, “It takes a group generally. I’m so grateful for Pets for Life. I do not know what I might do with out them.”

I am happy with this work and the dedication of everybody concerned in executing these applications. As we proceed to handle the realities of pets in poverty within the U.S., we invite you to affix us as we launch our Extra Than a Pet marketing campaign with the assistance of 5 companions: ADM, Smalls, Motel 6, Ollie and TQL. The marketing campaign goals to boost consciousness and supply options to extend entry to care and maintain households and their pets collectively, glad and wholesome. Grammy-winning musician Mya can be supporting the marketing campaign, alongside along with her canine, Tango, Jemma and Jax, and her cat, Journey.

We invite everybody to indicate help for this marketing campaign by sharing why their companion animals are #MoreThanAPet. Marketing campaign accomplice Smalls is donating a bowl of meals for each picture shared, as much as $1 million, to pets and their households in want.

Individuals who stay with their pets by way of tough circumstances are a testomony to the facility, the worth and the resilience of the human-animal bond. Collectively, we will construct a society by which households who expertise poverty with their pets are seen, valued and have equal entry to assets.

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