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Tuesday, September 26, 2023

How one can drive extra visitors to your shoppers’ job listings

job listings

Struggling to draw sufficient job seekers to your shoppers’ job listings with out breaking the financial institution? As a staffing agency, discovering the suitable expertise to fill your shoppers’ open positions is important – however no one has a vast price range. 

Whereas there’s no “silver bullet,” these ways will enable you to drive extra visitors to your job listings – and get extra certified candidates to use.

Optimize the “final mile” of your utility course of.

Ensure the applying course of is user-friendly and doesn’t unintentionally create friction that drives job seekers away. A method to do that is so as to add one-click apply choices reminiscent of Apply with Certainly or Apply with LinkedIn. Additionally, contemplate including a “Skip the Search” choice for individuals who simply wish to ship you a resume and allow you to suggest the suitable job.

Don’t lose potential candidates who view your jobs.

Many job seekers view job listings with out being prepared to use. To keep away from shedding them, there are a few issues you’ll be able to add:

  1. Exit intent pop-up: Create a pop-up that solely seems when somebody leaves a job with out making use of to ask the candidate to obtain a chunk of useful content material (e.g., a wage survey, job searching recommendation, or employment outlooks in particular fields) or join job alerts (see beneath). 
  2. Job alert sign-up: Supply candidates the flexibility to sign-up for job alerts that match their preferences. 

If you get folks’s electronic mail addresses or cellphone numbers, you create alternatives to nurture relationships. Then, when these people are prepared to use, they’ll be extra more likely to return to your web site.

Add a job search widget to your private home web page and candidates web page.

Make it extraordinarily straightforward for potential candidates to search out related jobs by including a job search widget to your web site (positioned on the prime of pages for optimum visibility). The extra handy you make it for folks to go looking, the extra seemingly they’re to use.

Use a welcome mat or fly-in pop-ups.

Whereas pop-ups could appear intrusive, they’ll successfully drive visitors to your job listings or encourage guests to use. You’ll be able to customise the pop-up message to match the customer’s pursuits and preferences.

Drive extra job seekers again to your web site.

Our analysis has proven that returning job seekers are twice as more likely to apply for a job as first-time guests. You’ve already invested cash to get folks to go to your web site as soon as – profit from that funding by constructing a plan to convey them again.

To encourage guests to return to your web site, contemplate providing job alerts by way of electronic mail or textual content message. You too can use retargeting PPC promoting on Google’s Show Community, Fb, or LinkedIn to achieve guests who’ve visited your Profession Portal, or use advertising and marketing automation to electronic mail or textual content guests who’ve accomplished a Contact kind in your web site.

Supply content material that appeals to your goal candidates (together with passive expertise).

Assume: What questions and knowledge are your perfect job seekers searching for? Wage surveys, profiles of prime employers in particular fields, job searching steerage and profession progress recommendation all present worth to guests. 

You too can profit from Thank You pages, which seem after somebody fills out a kind in your web site. These pages are a superb place to advertise content material to passive expertise (e.g., supply a free eBook on “How one can Negotiate Your Wage Like a Professional” or “Secrets and techniques to Touchdown Your Dream Job in 2023”) and encourage energetic job seekers to return to your Profession Portal earlier than leaving your web site.

Improve your job distribution.

There are various methods to extend your job listings’ attain, together with each paid and free job websites. Moreover, there are software program firms focusing on automating the distribution of your job postings to those websites. Haley Advertising and marketing’s Profession Portal software program, for instance, distributes to round twelve free job aggregators. You too can go for multi-poster instruments reminiscent of Broadbean and Ibidu to streamline job postings to paid and free job websites.

Past job aggregators:

  • Attempt Google for Jobs, which requires schema mark-up to point that your job postings are certainly job posts. 
  • You too can use the Google Cloud API to additional speed up indexing of your jobs. The earlier they’re listed, the earlier job seekers can discover them.
  • Scrutinize your job titles to make sure they match those your perfect candidates can be trying to find. 
  • Refresh the language in your job postings to assist them rank larger on Google for Jobs.
  • Lastly, you’ll be able to improve the distribution of your job postings by way of natural sharing on social media. Your recruiters can do that manually, or you’ll be able to automate the method utilizing instruments like Buffer or NetSocial.

Attempt these concepts to drive extra purposes!

By bettering your utility course of, discovering methods to be in contact with web site guests, providing priceless content material to passive job seekers, growing job distribution, and growing methods to drive folks again to your web site, you may get extra eyeballs in your job postings (with out breaking the financial institution) and in the end get extra certified candidates to use.

Need assistance implementing these concepts?

If you happen to’d like particular suggestions to your staffing agency, or need assistance with advertising and marketing technique or execution, get in contact.

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