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The best way to Conduct a SWOT Evaluation For Digital Transformation

Many organizations have had some components of digital transformation underway for years, however the pandemic accelerated the adoption of latest know-how like by no means earlier than. The shift to extra distant work revealed gaps within the instruments workers use to speak, collaborate, and reply to prospects’ altering wants.

A current McKinsey survey of 800 executives discovered 85% had accelerated the adoption of digital office instruments for worker collaboration.  In case your group is contemplating shifting ahead with digital office initiatives however you’re undecided easy methods to prioritize them, it helps to take a look at the place different firms are investing first. Then you may conduct a SWOT evaluation for digital transformation to find out which wants are essentially the most urgent.

What’s a SWOT evaluation for digital transformation?

A SWOT (which stands for strengths, weaknesses, alternatives, and threats) evaluation is a strategic planning device firms use when they’re contemplating making a significant change, resembling pursuing new enterprise fashions or present process a digital transformation. Conducting a SWOT evaluation often entails making a two-by-two grid after which inserting strengths and weaknesses within the first row and alternatives and threats within the backside squares.

A SWOT evaluation allows decision-makers to achieve complete perception into all components that may have an effect on the result of the proposed motion. It additionally requires organizations to base choices on information analytics, somewhat than hypotheses and assumptions. A SWOT evaluation helps decision-makers consider their firm from all angles and contemplate completely different views.

The best way to conduct a know-how SWOT evaluation

Earlier than you go down this path, it’s useful to begin with a great understanding of how different firms are adopting digital office know-how. This graph from McKinsey exhibits which areas are getting essentially the most consideration. It’s fascinating to notice, as an illustration, that 67% of firms have accelerated automation and synthetic intelligence along with collaboration instruments.


And with greater than half of workers saying they like a hybrid work surroundings the place they will cut up their time between residence and the workplace, desk reserving software program that enables individuals to order area once they want it’s changing into a prime precedence.


Extra firms are additionally investing in touchless know-how, resembling sensor-enabled doorways, lights, and taps. Cell apps are changing touchscreens to assist guests and workers examine in, discover their approach round buildings, and reserve rooms or make requests.

Take into consideration which of those components might enhance your office expertise by making it simpler for workers to search out what they have to be productive.

In fact, you additionally want to think about your present know-how as you determine easy methods to transfer ahead with digital transforamtion. A SWOT evaluation for know-how entails evaluating the 4 major areas within the context of your digital office and reflecting in your solutions.


Strengths are the optimistic attributes of your organization that assist you to function effectively, generate income and obtain enterprise objectives. This consists of tangible elements, like well-managed amenities and the newest office know-how, and intangible elements, resembling your status and the talents of your workforce. Strengths are something that provides you a aggressive benefit.

In terms of digital transformation, the place is your organization performing exceptionally nicely? As an example:

  • Our office know-how has been up to date inside the previous 12 months
  • Now we have a extremely expert and revolutionary IT staff


Weaknesses are the elements of your organization that harm the perceived and precise worth or stop you from outperforming your competitors. Examples of weaknesses hindering your digital transformation technique embrace guide processes that might be automated, outdated office know-how or problem managing your office information.

Weaknesses may also be property, assets or attributes your organization is lacking. As an example:


Whereas strengths and weaknesses are thought of inner components, alternatives and threats are exterior components that may affect the success of the change or initiative. Alternatives are components your organization can leverage to achieve a bonus over rivals, resembling market shifts, new cultural tendencies, modifications to the trade or upcoming tech launches.

Inside the context of a digital transformation, your best alternatives could be:


Threats embrace something outdoors the group that would negatively impression your capability to implement a digital transformation technique. These are the weather which are out of your management. Examples of threats are new rivals coming into {the marketplace}, service suppliers rising costs, modifications within the economic system and new authorities rules.

Examples may embrace:

10 inquiries to information your know-how SWOT evaluation

Within the context of endeavor a digital transformation, listed here are 10 questions you may ask that can assist you decide the place your organization’s strengths and weaknesses lie:

  1. Is our firm’s information remotely accessible to the suitable people but in addition protected by user-level permissions?
  2. How versatile and scalable is our present IT infrastructure? (In different phrases, how simply can present options be built-in with new platforms?)
  3. Are our core enterprise methods hosted on premise or within the cloud?
  4. Do our processes and technological investments help the mobility and agility of the workforce?
  5. Is our firm’s information safe from exterior and inner threats resembling cybercrime and worker theft?
  6. Do workers recognize the processes and applied sciences within the office or do they discover them to be irritating?
  7. What number of completely different software program platforms does the common worker have to make use of all through the day?
  8. Do our main software program options talk with one another?
  9. Does our present know-how stack allow data-driven decision-making?
  10. How simply can we replace our office know-how to fulfill our altering wants?

To determine alternatives and threats, you’ll have to conduct thorough, unbiased analysis about your group, trade and market. It’s essential to be trustworthy when assessing your organization’s present place and efficiency. Viewing your group by means of rose-colored glasses will solely hinder your digital transformation technique. It’s additionally crucial to be real looking in regards to the potential impression of the components you determine as threats. In different phrases, don’t underestimate or overestimate their potential impact.

When you’ve determined your office is in want of a digital transformation, a SWOT evaluation is a wonderful method to assure you begin on the correct foot. Make sure your SWOT staff consists of a wide range of people throughout the group, together with mid-level workers in addition to members of the chief staff. Extra various information and expertise will assist make sure you don’t overlook something and improve your likelihood of success.

Must improve your know-how to fulfill as we speak’s new requirements for well being and security? See how our return-to-work options may help.  

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