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Tuesday, September 26, 2023

Why it is best to use video to draw prime expertise on social media


Attracting nice expertise is crucial for a corporation to prosper. With the proper workers, firms can fulfill their aims, enhance productiveness and drive innovation. However proficient persons are in scorching demand, and it may be tough for companies to face out from the group.

That is when social media might be helpful – websites like Fb, Twitter and LinkedIn can actually assist firms interact with potential prospects.

So how will you use social media successfully to woo prime expertise? The reply lies in video.

Why video is efficient

People are visible creatures and our brains are constructed to deal with visible info rapidly and effectively.

  • Video is quicker: Visible info is processed by the mind 60,000 occasions quicker than textual content – making video a good way to efficiently seize a candidate’s consideration.
  • Video is extra impactful: Not solely is video processed extra rapidly by the human mind; video content material additionally has a big influence on viewers in comparison with text-based content material. One research found that watching a message in a video will increase viewer retention by 95% however studying it in print solely will increase it by 10%.

Video content material also can convey extra info than text-based content material in a shorter period of time. That is vital in recruitment efforts the place firms must rapidly convey their model, tradition, and distinctive promoting factors.

Tips on how to use video

Listed below are a number of the methods you should utilize video to showcase the optimistic points of your organization and entice jobseekers.

Showcase your organization tradition

The values, attitudes, and behaviours that affect an organization are known as its firm tradition. High abilities prefer to work for companies that share their values and views, due to this fact tradition is crucial in luring prime expertise. Analysis means that 46% of job searchers mentioned that company tradition was vital when evaluating job affords. Utilizing video footage to exhibit enterprise tradition is due to this fact an amazing technique for luring prime personnel.

Worker testimonials

When candidates are contemplating a brand new job, they wish to know extra than simply the fundamental job duties and wage. They’re involved in studying in regards to the work surroundings, workforce dynamics, work-life steadiness, and company tradition. Filmed worker testimonials supply a singular perspective on these elements by showcasing actual workers who’re residing and respiratory the corporate’s tradition daily.

Day-in-the-life movies

Day-in-the-life movies are quick movies that showcase a typical day within the lifetime of an worker at an organization. These movies may give potential candidates a way of what it’s actually prefer to work for the corporate, past simply the job description. By showcasing actual workers and their day by day routines, day-in-the-life movies may also help candidates think about themselves into the function and decide if the corporate is an efficient match for them.

Digital excursions

Digital excursions are movies that showcase an organization’s bodily workspace, such because the workplace, workspaces, and facilities. These movies might be an efficient software for recruiting new expertise as they supply potential candidates with a visible expertise of the corporate’s bodily surroundings. By showcasing the corporate’s workspace, digital excursions may also help candidates to higher envision themselves working for the corporate.

Occasions and actions

Movies showcasing firm occasions and actions, corresponding to team-building workout routines, firm outings, and social occasions, may also help candidates get a way of the corporate’s tradition and values. By highlighting the enjoyable and fascinating actions that the corporate affords, these movies can exhibit that the corporate cares in regards to the well-being and happiness of its workers. These movies may exhibit the corporate’s dedication to a supportive and collaborative office, which could enchantment to candidates.

Utilizing video to spotlight job descriptions and {qualifications}

Textual content-based job descriptions might be restricted in conveying the complete scope of a job’s necessities and {qualifications}. They usually lack context and fail to provide a way of the corporate tradition or work surroundings. Candidates could discover it difficult to evaluate whether or not they’re an acceptable match for the place because of this.

Job overview movies

Job overview movies are quick movies that present a complete overview of a selected job function, together with its goal, duties and required abilities. These movies might be an efficient software for recruiting new expertise as they supply potential candidates with a transparent understanding of what the job entails. By showcasing the important thing duties and necessities of the function, job overview movies may also help candidates decide if they’ve the required abilities and expertise to use for the job.

Supervisor/worker interviews

Supervisor/worker interviews are movies through which the hiring supervisor or present workers focus on the job’s necessities and {qualifications}, and different vital points of the function. These movies might be an efficient software for recruiting new expertise as they supply potential candidates with extra in-depth info and context in regards to the job.

Ability demonstration movies

Ability demonstration movies showcase the precise abilities required for a job. These movies might be an efficient software for recruiting new expertise as they supply potential candidates with a transparent understanding of what’s anticipated of them when it comes to abilities and skills. By showcasing precise examples of abilities and duties associated to the job, ability demonstration movies may also help candidates decide if they’ve the required abilities and expertise to use for the job.

Suggestions for creating participating movies

Making a video is one factor; creating an efficient and fascinating video is one other. You don’t should be an expert, or rent an expert, or have the most effective tools to supply a profitable video. Simply comply with our prime suggestions.

Outline your viewers and objective

Understanding your target market and the objectives of your video earlier than you begin manufacturing is crucial. This may help you in creating a message that connects with and conjures up your viewers.

Hold it quick and candy

Intention to maintain your movies temporary and straight to the purpose – nobody on social media goes to observe an extended movie that requires numerous consideration. Attempt to convey your message inside the first few seconds of the video to seize your viewer’s consideration.

Deal with high quality

The standard of your video is essential in creating an expert and fascinating expertise to your viewers.  Be certain that your footage is regular and has clear audio, and ample lighting. You don’t want costly tools, however investing in an honest digicam and microphone could make an enormous distinction.

Inform a narrative

Individuals bear in mind tales, so attempt to weave a story into your video. Whether or not it’s highlighting the advantages of working at your organization or sharing an worker’s success story, storytelling could make your video extra memorable and relatable.

Use visuals and graphics

Visuals and graphics may also help break up the monotony of speaking heads and add curiosity to your video. Think about using animation, infographics, or different visible parts to assist convey your message.

Optimize for social media

Do not forget that the size and formatting necessities for movies fluctuate in accordance with the social media website. Be certain that your video is ready for the platform you propose to make use of for posting.

To make your video’s file measurement smaller, make the most of a video compressor. This will improve your video’s normal performance and loading velocity on social media networks. Simply studying the right way to compress a video will allow you to make it mobile-friendly.


It’s important for firms to draw and retain prime expertise. Social media platforms like LinkedIn, Fb and Twitter present an efficient approach for firms to showcase their model and join with potential candidates. Nonetheless, to face out from the group, firms want to make use of participating and compelling content material, and video is without doubt one of the strongest instruments out there.

Corporations that embrace video and use it strategically of their recruitment efforts are extra probably to achieve right now’s aggressive job market.


Ronie is from VEED. He’s a passionate content material marketer with a wealth of information within the on-line area. His curiosity and enthusiasm led to the event of a consistently increasing portfolio that features something from video enhancing providers to publishing his authentic creations on top-notch web sites.

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